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News Comments: "How to optimise your dental practice's online ranking"

Fair points one and all.

I would further add that if you want to be heard through the noise you should also consider:

1) Shouting louder than the rest - do this through directory listings and link-building activity: get on the likes Yell and other free health listings that exist. A listing is anything that brings your URL up in a search. Flikr, Facebook, linked-in all of these can be easy ways to get your web address out there. There are thousands to choose from but picking the right ones is the trick. This is an essential for maintaining position. Keywords are shared but prevalence comes in degrees and you want to be at the higher end of the scale for sustained presence. The more times your links are clicked the higher you rank for search engines.

2) Turn down the noise: Impossible to do unfortunately and highlights the fact that Dental practices are moving onto the web in full flow so if you aren't there too you won't stand a chance of being heard so you need to get yourself out there. Rome wasn't built in a day so when you decide to go online make sure you have secured the capability to make a real and continued go of it. This doesn't have to be expensive but it does need to be done by experienced, dedicated professionals and there are many of them out there which means you don't have to buy Harrods you can but Marks and get real value for your money.

3) Get your patients to shout for you: as mentioned by Krishan and Iain getting onto Google Places is important but delivering the patient care and service that drives someone to talk about you on Google is imperative to show up in the top places. The more recommendations you get the higher you will rank in the listings that match the search term entered. Get these testimonials on to your site and get them into the social domains.

4) Say something different: One of the greatest tools in the optimisation toolkit that is often overlooked is keeping your content fresh. Know the keywords you want to be found on, make sure they match the terms people actually use to find your practice and then add new relevant content using those key terms. Optimisation is not and please do not think it is, a destination it is a journey. Optimisation is an on-going process of learning what works and developing your content to perpetually get better ranking.

5) Being heard (optimisation) is important, but saying the right thing is imperative to getting patients to come to you.

Building your proposition is key and should be the cornerstone of all your marketing activity whether it is on or offline. For more information on proposition development please see

You could be found a thousand times a day but if you don’t give the patient the compelling reasons to come to you, your optimisation work is all lost. You need to say it, make your patients buy in to it and then make it easy for them to act on it. Please see the link for more information on improving conversions -

Posted by ArchMo 26/5/10 at 17:59

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