Colgate and the British Heart Foundation have joined forces to help raise awareness about leading a healthier lifestyle.

The aim is also to raise vital funds to support February's National Heart Month and highlight the systemic link between good oral health and an overall healthy lifestyle.

From this week, Colgate will donate 10p to the BHF* for each Colgate product bought at Boots (27 January-23 February).

A spokesperson for the campaign explains: ‘There's nothing more important than your health and yet it's something that many people take for granted. That's especially true when it comes to your oral health.

‘Healthy teeth and gums are an essential part of your overall well being, so as well as maintaining a healthy weight, moderating your alcohol intake, exercising and not smoking, take time to consider oral health as part of your overall health regime.

‘And you can keep your heart healthy by following the BEAT!
Be active
Eat healthily
Avoid smoking
Take the lifestyle check.'

For details, click here.

*Colgate will donate up to a maximum of £100,000 for this campaign.