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Cash in on the movies!
You don’t have to be in Hollywood to profit from the big screen...Dental practice marketing via waiting room TV.
The retail industry now widely accepts that moving images, properly presented on large screens at point of sale, are one of the most effective ways to influence buyer decision and increase sales.
Known as ‘dynamic digital signage’, this form of advertising has been around for some time, but only recently is it becoming widely adopted by the High Street and other retail outlets. Digital signage is an incredibly powerful marketing tool and it is as appropriate for your waiting room as for any other sales environment.
Although similar at first sight to other advertising media such as TV and the internet, digital signage is in fact an entirely new and unique way of communicating with your audience. To be effective and create the all-important ROI – return on investment – the media content being shown must combine creative thinking and high quality design with a thorough understanding of the psychology of the captive audience.
Buckinghamshire-based Pro-Practice has been working with digital signage for more than ten years. Its team of graphic designers and marketing experts has worked closely with leading dental consultants to create a programme of compelling digital advertisements designed purely to increase sales of treatment to your patients. This unique mix of relaxing, amusing and informative animations will capitalise on the huge, largely untapped market for adult treatment sitting in your waiting room.
This market exists because most patients won’t consider enquiring about cosmetic treatment because:
• They’re not aware that you offer it
• They think they can’t afford it
• They think they are too old for it
"Pro-Practice increased our private sales by 20% in just 6 months"
"Having Pro-Practice TV playing in our waiting room is like having a member of the sales team there instead. It helps do the selling before the patient even enters the surgery. Our patients are more informed about the choices they have, and this is reflected in the questions they ask about their treatment. Parents and guardians of our patients have started to ask about possible treatment for themselves – and self refer after seeing the ads. Pro-Practice TV has changed the way we approach selling – we couldn’t do without it!"
Kay Moore – Pinnacle Orthodontics, Coventry.
However, Pro-Practice overcomes these obstacles by continuously stressing that cosmetic treatment is:
• Available – you have the technology they need
• Affordable – interest-free loans make it easy
• Achievable – treatment is there for the asking
• And – that your patients are never too old for a perfect smile!
Our growing library of adverts can be tailored individually to suit any practice, and features virtually every form of dental treatment, from implants and veneers through crowns and ceramic bridges to tooth whitening, white fillings and sedation.
"All recent studies have shown that advertising and promotion at point of sale is the most effective way to influence buyer decision. Research has shown that buyers are five to ten times more likely to notice and recall dynamic media than static media, and this is what makes digital signage truly compelling"
John Torella, JC Williams Group, Pixel Inspiration.
These are complemented by a selection of lifestyle images which help create a desire for the smile your patients always dreamed of. At the same time we promote the availability and advantages of interest-free loans and low cost payment plans. The result is a compelling mix of imagery and messages guaranteed to create an uplift in enquiries and an increase in sales.
Pro-Practice TV is incredibly flexible, and we have a package to suit all practices and all budgets.
Top of the range option is Pro-Practice Interactive, costing around £45 a week. This includes:
• Access to all Pro-Practice digital signage
• Regular seasonal promotions for your patients
• Automatic media updates, carried out remotely
• Interactive text banner which you control
• LCD TV and Pro-Practice media player
• Live TV feed if required
• Full professional installation
• Three year software licence
• Remote maintenance
At the other end of the scale our entry level DVD-based option is still available at £695 including VAT.
Call us today on 01494 430 226 for more information, or visit www.pro-practice.tv.