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Oral-B- Together we Innovate

Oral-B set itself a challenging task to find a toothpaste to complement their superb adult power toothbrush, the ‘Triumph with SmartGuide’.  At last, after many years of research, they are now ready to launch their ‘Pro-Expert’ toothpaste.  This all-in-one formulation protects against gum problems, plaque, caries, calculus formation, dentinal hypersensitivity, staining and bad breath and is supported by 12 years of clinical development and over 70 research papers.

The innovation of Oral-B Pro-Expert toothpaste lies in the synergy of the combination of the two main ingredients. Never before previously paired they are now matched to provide the united strengths of stannous fluoride’s antimicrobial properties and polyphosphate as a gentle cleaning agent to inhibit calculus and stains.

The double preventative protection afforded by the properties of the two main agents in Oral-B Pro-Expert is mirrored by the dual reassurance of the partnership of P&G and Oral-B. P&G acquired Oral-B when it took over the Gillette company in 2005, creating what might be considered a dream pairing of one of the world’s largest toothpaste companies with one of the world’s best respected toothbrush creators.

Oral-B electric toothbrushes are the number one brand used by dental professionals worldwide.  The company has several models, as unlike Pro-Expert, one might not necessarily ‘suit all’.  Their flagship model, the Oral-B Triumph with SmartGuide incorporates novel compliance-enhancing technology using a unique remote display.  The display can be placed on the counter, so the two-minute timer, brushing mode, and quadrant timer can be easily viewed during brushing. In addition, it also has a visual pressure signal that lights up if too much pressure should be applied at which time pulsations are interrupted.

Oral-B also has a variety of different brush heads which fit all models.  Most of your patients simply need to remove excess plaque more effectively in order to prevent gingivitis.  For these patients there’s the Precision Clean brush head.  Other specialist brush heads include an Orthodontic, Sensitive and Interspace variant. 

Your patients plan to keep their teeth for life.  Your care and guidance, combined with Oral-B’s expertise in toothbrush design and toothpaste technology, will help your patients achieve this goal.

For Further Infomation Please contact michelle@ab-communications.com, 07920 178 179