Sensodyne Total Care F

Dentine hypersensitivity is recognised as a common condition¹, however many consumers never consult a dental professional. Consumer surveys demonstrate that 45% of Europeans have suffered from sensitive teeth . However only 53% of people have consulted their dentist about the condition².

Twice daily brushing with Sensodyne Total Care F toothpaste offers patients clinically proven relief from the pain of sensitive teeth. In addition:

- Sensodyne Total Care F is a low abrasion, mint flavoured toothpaste
- Sensodyne Total Care F contains fluoride to help protect against tooth decay
- With regular brushing Sensodyne Total Care F helps promote healthy gums

Sensodyne is the UK’s most popular toothpaste for sensitive teeth³ .

Sensodyne Pronamel

Acid erosion is on the increase with 91% of all dentists reported to be identifying cases weekly⁴.

Advances in dentistry mean that patients’ natural teeth are lasting longer and are therefore subjected to the effects of erosion for a longer time than previously. Modern lifestyle choices may play a role in the increase – people may be eating more often and snacking during the day.

As the acids in the diet demineralise and soften the tooth enamel, the softened tooth surface becomes more susceptible to abrasion from toothbrushing and can lead to tooth wear.

Acid erosion and abrasion can lead to a variety of dental problems many of which represent a potential restorative challenge for dentists.

Alongside oral hygiene and dietary advice twice daily brushing with Sensodyne Pronamel can help protect against acid erosion.

Sensodyne Pronamel:
- Helps reharden softened tooth enamel
- Provides high fluoride availability
- Has low abrasivity and provides effective cleaning
- Has a minty taste that keeps your mouth feeling clean and fresh
- Is specially formulated for sensitive teeth

Dental Professionals
To request patient samples of Sensodyne products please visit www.gsk-dentalprofessionals.co.uk or contact your GSK representative.

GlaxoSmithKline Consumer Healthcare
980 Great West Rd
Brentford
TW8 9GS

Tel: 0208 047 2700
www.gsk.com

¹ Addy, M. Dentine Hypersensitivity: new perspectives on an old problem. Int Dent Journal (2002) 52, 367-376
² Graham, FL, Tatton Brown, C, Meert, G, Alexander, DC. Prevalence and severity of dentine hypersensitivity: a global perspective. Journal of Dental Research, 2002; 82 (special issue B): 134
³ AC Nielsen unit sales, w/e 1st December 2007
⁴ BDA Omnibus Survey October – December 2005

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